With ALX New York, VSSU Graphics took a bold and inventive route of focusing on the Alpha male; creating a niche for the brand through an aesthetically strong approach, while also aiding the visual and lingual communication for the brand. The position of the brand as the Alpha-oriented menswear collection was strengthened through a successful, consistent social media campaign. The fresh and vibrant take on the ALXNY collection, has given them an edge above other menswear brands in the country.
Riddhi Bhansali, Founder, ALX New York
